Polo was founded in 1976 by Gordon Joffe along with two former Monatic executives, Ronnie Lange and Freddie Barnet, and Stuart Shub from Rex Trueform. Gordon Joffe had previously headed the shirt division at Monatic, and then became the driving force behind the Polo brand. Gordon was passionate about mens’ shirts and sought to be ‘the country’s quality lounge shirt producer’. Today the brand is well known for its timeless fashion pieces, sneakers and accessories for men, women and kids. The brand is known and respected in the world for its wardrobe classics and signature preppy style.